Dadà Concept Store is a design atelier and a clothing and accessories boutique signed by the most important emerging designers of the moment.

It is based in the prestigious and refined Forte dei Marmi, Tuscany, Italy.

The dresses, coats, knitwear, shoes and design accessories are personally selected by Isabella Francese, a Milanese designer and fashion consultant with extensive experience in the main Italian and international fashion ateliers.


Start a unique experience right away

The Dadà Concept Store boutique in Forte dei Marmi represents a unique experience, an almost supernatural space, where high fashion, luxury, art and design merge into a single dimension.

To bring this experience throughout Italy, we have opened our online store. With a few simple clicks you can create your own look and purchase it using the most common forms of payment.

Our team of fashion specialists is at the complete disposal of customers for personalized suggestions or after-sales assistance in the event of returns and replacements.



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Discover all our collaborations

This year Isabella Francese has selected for you these absolutely out of the ordinary designers: